iNSPIRE is an extension of the iN Group by Annie Flamsteed. The program is designed to educate adolescent boys and girls about what it means to be healthy not just physically, but mentally and emotionally as well. It's all about linking multiple aspects of wellbeing together to create optimal health.
Working across platforms including Facebook, Instagram (below), and YouTube, we focused on increasing the organic following, but also identifying a personality behind each platform. We did this by collaborating to create a strategy that highlighted particular colours, backgrounds and photo styles.